WRITING
SAMPLES
To highlight my writing skills, you will find below a compilation of writing samples. As part of the daily UX Challenge, we receive instructions and we build copy according to the requirements. For scannability purpose, my answer is placed in evidence inside a container below each challenge.
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Challenge 1
Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.
Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.
Headline: 45 characters
Body: 175 characters max
Button(s): 25 characters max
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Headline: Bad weather is here, and we can’t fly you home now
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Unfortunately, we are experiencing extreme weather conditions right now. For your safety, we must postpone your flight. Click the button to reschedule and rest at an hotel free of charge during this delay.
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Button: Reschedule and book hotel
Challenge 2
Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.
Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
Headline: 40 characters max
Body: 175 characters max
Button(s): 25 characters max
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Headline: Don’t miss out on your favorite sports!
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Since you can’t attend in person, download our app to follow your favorite teams. You can choose teams, receive game reminders and real-time score updates. If you can’t watch, we’ll send you highlight videos!
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Button: Download our sports fans app
Challenge 3
Scenario: The user entered the wrong email address to sign in to their account.
Challenge: Tell the user to enter the right email.
40 characters max
Oops! Your email is incorrect! Try another.
Challenge 4
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max
Headline: Wish you could get your groceries without going out?
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Say hello to our new grocery delivery subscription! You choose what you need, we get it delivered to you each month for a small flat fee. Our new service can save time so you can focus on what really matters!
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Button: Sign up now and get cooking!
Scenario: The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app.
Challenge: Write a message that the user will read immediately upon opening the app. What do they need to know? What steps (if any) do they need to take to recover their content?
Headline: 40 characters max
Body: 140 characters max
Button(s): 20 characters max
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Headline: The app closed unexpectedly. Recover data?
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Since the app closed abruptly, your data was autosaved before shutdown. To recover, open files, scroll to recovered versions, open the latest file then save again.
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Button: Open files to recover